Rupchanda, the “numero-uno” in the branded edible oil category, was launched in 1996. In just over a decade, Rupchanda has almost single-handedly transformed the soyabean oil category and taken steps to sensitize the nation about the vitality of staying fit and healthy.

When Rupchanda made a foray with soyabean oil, the edible oil market was commodity-driven and the consumer awareness was extremely low. The market was dominated by ‘loose selling’- oil in readily packaged format was an unknown concept. From entering a category at a time when it was completely commodity driven to building a brand that today resonates with ‘happy family moments’ – a consumer need-state, transcending category level associations is phenomenal. Every marketing activity in all spheres of Rupchanda Soyabeal Oil is crafted and executed with the focused intent of improving the quality of life of its consumers.